ADULT SWIM : Fun House Promotion

To promote their summer lineup to their core audience Adult Swim wanted to hit the road; and take their Adult Swim Funhouse to 26 college towns across the country.  Needing to promote the tour and create an engaging online experience for those who could not attend in person, Adult Swim turned to FortyFour.  I lead the design team and defined the creative concept.

To drive site traffic and engagement, we created and promoted an online destination where users could find tour stops and participate in the t-shirt design contest. Users created their own t-shirts using unique illustrations designed by Adult Swim.   Site visitors could then view and vote for the best t-shirt design.   In addition, we created a photo gallery allowing fans to upload and share their favorite images from Fun House tour stops across the country.

The Fun House T-shirt Creator Contest was a huge success with over 54,000 shirts created online.

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