Vanilla Gift Card: Quick Tips

Prevalent in supermarkets, hardware stores and retail locations nations wide, gift cards are a convenient way to gift someone money to use at their discretion.   Convenient as they are, some found instances where the cards were difficult to use. Incomm the largest provider of gift cards needed a way to help teach customers how to get the best from their cards to drive future purchases.

MaxMedia proposed a digital campaign that led users to an informative microsite that set up ten familiar scenarios where knowledge on how to use the gifts cards could come handy.

I designed the site utilizing photography of real world scenarios.   In these scenarios, we visualized potential situations and offered interactive rollovers that provided solutions in a quick and easy to understand way.

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