Mercedes AMG E63 Microsite

Reinventing a legend. 

Mercedes AMG was set to shake up the automotive world; introducing a four-wheel drive, four door sedan that could keep pace with the fastest sports cars Ferrari or Porsche had to offer.  This was not unfamiliar territory, in 1988 Mercedes AMG created the “Hammer” a stealthy, four door autobahn rocket.  The E63 was ready to take this heritage forward.

Re-entering the mid-sized sedan market where competitors had reigned for the past 10 years, Mercedes AMG wanted to introduce a new generation of enthusiasts to the AMG E63 as the spiritual successor of the legendary Hammer. AMG was ready. With a radical new 4-wheel drive system and over 580 horsepower the AMG E63 was ready to retake the mantle.

At BlacQube I was tasked with creating a microsite designed to introduce the AMG E63 to the world.  I sought to not only showcase the modern car but to also express the linage back to the original Hammer. Storming to the horizon, bold imagery and an emphasis on the staggering performance numbers defined the visual approach.  Statics and images were set into motion and subtle transitional effects immersed the audience in this detail rich online experience.

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