NASCAR SHIFT

Turner Sports was looking to offer a fun way for fans interact with each other during the race season.

At Maxmedia, I designed an experience that offered exclusive video content and allowed fans to comment and track the flow of conversations that were tagged with relevant NASCAR topics on Facebook and Twitter. At a glance, users could see what drivers, team and venues were trending with fellow fans and jump into the conversation.

Deemed a great success this pilot project was extended of the next several years.

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